So it’s craft season and I was out there in full force.
I participated in many craft fairs in 2019. It started in October and went into December. At each one I learned something different and hopefully will carry over to next year. Here is what I think was a major take away for me from this years shows.
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| Christmas Craft Fair Grande Luxe Hotel 2019 |
Keep your color palette in mind when setting up your table. I have had many compliments on some of my items but it took a keen eye to find them as they walked by.
There was too much on the table and tucked in the background. So focus the eye on some thing that will draw your customers in to take a closer look.
And walk by they will you only have a few seconds to catch your potential customers eye and even if they weren't looking for what you are selling if it's eye catchy they will zoom in to it.
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| Home Decor 2019 |
So here is a home decor piece that lots liked but I bet it doesn't stand out to you in the set up picture above. If there were fewer items and maybe bringing this up as a focal image.
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| Craft Fair 2017 |
Here is two years ago set up and even though on closer look the items might be okay it isn't appealing to draw you in. Nothing is highlighted and it's hard to even know what is being sold at this table. It needs more height and varied levels. The two colors of table cloths are very distracting to the eye. Ugh I wouldn't stop by this one it looks too disorganized.
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| Craft fair 2019 GLH |
The one color purple table cloth went nicely over the small table. I noticed that the darker color was much better and so I learned a lesson here. Time to buy all black table cloths. I still think it's too messy. It needs to have some breathing room around the items so that the eye can rest.
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| Craft Fair 2018 |
Here I have levels and one color table cloth. There is nothing to draw people in I need something that will bring them closer to the table. This year I had my jewelry mostly and they didn't do well at all. One large item that is cute, brilliant, or remarkable. Not something that they would buy something that makes them say ah.
This was the outdoor fair December 2019 and I centered the table so that there was a nice little walk around. But should have placed it further in instead of center of the tent. Although I did get a lot of people to look I don't think it has the color to draws you in. If you look to the side the red table cloth is more inviting then my bland beige.
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| Terrorfest 2019 |
The Items at the top of the shelf do stand out and I focused on only a few things instead of everything. This display did get me a few emails. Not a lot of sales though, this was the first of this show and although it had a lot of attendees it wasn't my best one.
This was 2019 set up for Terrorfest. The lacy top cover really makes the difference over the beige colored table cloth. I'm using crates and narrow board across the top to achieve levels. I think out of all the pictures this is actually the best one.
It shows off some detailed items and makes the eye draw in. What do you think?
